Holden is committed to its corporate and community relationships, engaging through a variety of sporting properties.
There is nothing more exciting than the exhilaration of a try. As the official car company of the National Rugby League, we are proud to be the naming rights partner to the under 20’s Holden Cup and the Holden State of Origin. It’s exciting to see the talent through the Holden Cup strive to play in the Holden State of Origin one day.
Chippies and seagulls, rashies and sunscreen, Holden cars and Surf Lifesaving flags. Nothing goes together quite like these two iconic Australian brands. As Australians, the beach is practically in our DNA, so it was only natural that we teamed up with Surf Life Saving Australia to help keep Australia's beaches safer.
This year we brought to life the state rivalry of the Origin series, pitting seasoned professional and QLD Maroon Dane Gagai, 2017 State of Origin Player of the Series against superstar James Tedesco of the New South Wales Blues. Together, they brought their junior clubs with them to Melbourne’s MCG to compete at half time of State of Origin Game 1 in the ultimate showdown for state victory, the Junior State of Origin.
Not only can Cameron Smith tear up the rugby league field, but his ability to be a role model beyond the sporting arena is what makes him such an inspiring athlete. Cameron drives a Colorado.
Holden is passionate about all things sport – and what better way to champion sporting legends than through being a Premier Partner of the Collingwood Football Club. Not only do we support the men’s AFL team, we are proud to stand by the women’s AFLW team and women’s Netball team. Through our partnership with Collingwood, we are committed to supporting diversity and equality.
Try and find an athlete that’s more down to earth and honest than Mo, we dare you. Mo drives a Trax.
A seasoned veteran, Meg overcame every obstacle to fulfil her dream of playing professional women’s football.
Always reaching new heights, the athletic ruck Emma King continued to play even when the rules said she couldn’t. Emma drives a Cruze.
Leading the mighty black and white, Captain Scott Pendlebury is a highly respected force to be reckoned with. Scott drives a Colorado.
A tenacious onballer, Levi Greenwood has a reliable and uncompromising approach to always get the job done. Levi drives a Colorado.
A classy midfielder, Steele Sidebottom knows how to deliver under pressure with his versatility proving an invaluable resource to Collingwood. Steele drives a Commodore.
As tenacious as she is respected, Ash Brazill epitomises not only what it is to be a true athlete, but a true leader. Ash drives a Captiva.
Netball powerhouse, both in her skill and her volume, Sharni Layton is a dynamic defender capable of stopping just about anyone. Sharni drives a Captiva.
Kim Ravaillion’s endurance trumps all others both on and off the field, never taking no for an answer and not letting anybody stand in her way. Kim drives a Trax.
The real question is, who doesn’t love fast cars? At Holden, Motorsport is deeply engrained in our strong history and we wouldn’t have it any other way. We have partnered with Triple Eight Race Engineering to form the dominating Red Bull Holden Racing Team.Find out more
In and out of the car, Jamie Whincup is a perfectionist. An entrepreneur and all-round talented sportsman, Jamie has a serious need for speed. Jamie drives a Trailblazer.
A natural born racer, Shane van Gisbergen will drive just about anything he can get his hands on and he’ll do it better than anyone else. Shane drives a Commodore.
Holden Scramble – It’s one for the history books. For over 25 year we have been the naming rights sponsor of the Holden Scramble, and that means, we really love golf. The tournament gives anyone with an official Golf Australia Handicap the opportunity to compete in both mixed and women’s only events. We hold heaps of events, so if this is you, make sure you get involved.Find out more
At Holden we live to turn possibilities into reality, and what’s more inspiring than supporting eight talented female cyclists to fulfil their dream of competing in the Australian National Road Series? Our cycling team helps develop some of its riders to reach the top echelons of the pro American and European ranks.
Football is as Australian as Holden. So it’s only natural for Holden to be the major sponsor of the Central District Football Club, South Australia’s largest community football club.