Holden Sponsorships

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Holden is committed to its corporate and community relationships, engaging through a variety of sporting properties.

NRL players laying a tackle

NRL

There is nothing more exciting than the exhilaration of a try. As the official car company of the National Rugby League, we are proud to be the naming rights partner to the under 20’s Holden Cup and the Holden State of Origin. It’s exciting to see the talent through the Holden Cup strive to play in the Holden State of Origin one day.

NRL players laying a tackle
CREATING POSSIBILITIES

Junior State of Origin

This year we brought to life the state rivalry of the Origin series, pitting seasoned professional, Cameron Smith, captain of the Maroons, against rising star, David Klemmer of the New South Wales Blues. Together, they brought their junior clubs with them to the State of Origin arena to compete at half time of game 1 in the ultimate showdown for state victory, the Junior State of Origin.

State of Origin

Cameron Smith


See Cameron Smith, Queensland Maroons Captain, visit his junior club to deliver the news that he will be taking them with him to the State Of Origin.

State of Origin

David Klemmer


See David Klemmer, of the New South Wales Blues, journey back to his junior club prior to the 2017 State Of Origin.

State of Origin

Junior State of Origin


See Cameron Smith and David Klemmer’s junior clubs journey to the State of Origin stage to compete in the ultimate showdown, the Junior State of Origin.

NRL Ambassador

AUSTRALIAN CAPTAIN

Cameron Smith

Not only can Cameron Smith tear up the rugby league field, but his ability to be a role model beyond the sporting arena is what makes him such an inspiring athlete. Cameron drives a Colorado.

Collingwood players from women's team walking onto field
SIDE BY SIDE

Collingwood

Holden is passionate about all things sport – and what better way to champion sporting legends than through being a Premier Partner of the Collingwood Football Club. Not only do we support the men’s AFL team, we are proud to stand by the women’s AFLW team and women’s Netball team. Through our partnership with Collingwood, we are committed to supporting diversity and equality.

AFLW Ambassadors

Moana Hope
FULL-FORWARD

Moana Hope

Try and find an athlete that’s more down to earth and honest than Mo, we dare you. Mo drives a Trax.

Meg Hutchins
DEFENDER

Meg Hutchins

A seasoned veteran, Meg overcame every obstacle to fulfil her dream of playing professional women’s football.

Emma King
RUCK

Emma King

Always reaching new heights, the athletic ruck Emma King continued to play even when the rules said she couldn’t. Emma drives a Cruze.

AFL Ambassadors

Scott Pendlebury
MIDFIELDER

Scott Pendlebury

Leading the mighty black and white, Captain Scott Pendlebury is a highly respected force to be reckoned with. Scott drives a Colorado.

Levi Greenwood
MIDFIELDER

Levi Greenwood

A tenacious onballer, Levi Greenwood has a reliable and uncompromising approach to always get the job done. Levi drives a Colorado.

Steele Sidebottom
MIDFIELDER

Steele Sidebottom

A classy midfielder, Steele Sidebottom knows how to deliver under pressure with his versatility proving an invaluable resource to Collingwood. Steele drives a Commodore.

Netball Ambassadors

Ash Brazill
WING DEFENSE

Ash Brazill

As tenacious as she is respected, Ash Brazill epitomises not only what it is to be a true athlete, but a true leader. Ash drives a Captiva.

Sharni Layton
Goal Keeper

Sharni Layton

Netball powerhouse, both in her skill and her volume, Sharni Layton is a dynamic defender capable of stopping just about anyone. Sharni drives a Captiva.

Kim Ravaillion
Centre

Kim Ravaillion

Kim Ravaillion’s endurance trumps all others both on and off the field, never taking no for an answer and not letting anybody stand in her way. Kim drives a Trax.

Holden RedBull V8 Supercar in pit lane

Motorsport

Red Bull Holden Racing Team

The real question is, who doesn’t love fast cars? At Holden, Motorsport is deeply engrained in our strong history and we wouldn’t have it any other way. We have partnered with Triple Eight Race Engineering to form the dominating Red Bull Holden Racing Team.

Find out more

Motorsport Ambassadors

Jamie Whincup
SUPERCAR DRIVER

Jamie Whincup

In and out of the car, Jamie Whincup is a perfectionist. An entrepreneur and all-round talented sportsman, Jamie has a serious need for speed. Jamie drives a Trailblazer.

Shane Van Gisbergen
SUPERCAR DRIVER

Shane Van Gisbergen

A natural born racer, Shane van Gisbergen will drive just about anything he can get his hands on and he’ll do it better than anyone else. Shane drives a Commodore.

One of four players teeing off on golf course

Holden Scramble

Holden Scramble – It’s one for the history books. For over 25 year we have been the naming rights sponsor of the Holden Scramble, and that means, we really love golf. The tournament gives anyone with an official Golf Australia Handicap the opportunity to compete in both mixed and women’s only events. We hold heaps of events, so if this is you, make sure you get involved.

Find out more
Rear view group of cyclists on tree-lined street

Holden Women’s Cycling Team

At Holden we live to turn possibilities into reality, and what’s more inspiring than supporting eight talented female cyclists to fulfil their dream of competing in the Australian National Road Series? Our cycling team helps develop some of its riders to reach the top echelons of the pro American and European ranks.

Basketball player jumping to dunk ball through ring

Perth Wildcats

As a diamond partner of the Perth Wildcats basketball team, Holden have been helping score slam dunks for years. World-renowned as being the NBL super squad, Holden are proud to support such a successful team, playing in consecutive finals for more than 30 years. Go Wildcats.

Group of football players celebrating goal on field

Central District Football Club

Football is as Australian as Holden. So it’s only natural for Holden to be the major sponsor of the Central District Football Club, South Australia’s largest community football club.